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A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

Trends

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

Danette Breitenbach 25 Feb 2025

BizTrendsTV launches this month, hosted by Bronwyn Williams, futurist, economist and business trends analyst (Image supplied)

Trends

The Real Network, Rapt Creative and Bizcommunity launch RAPT BizTrendsTV – A global first in trends thought leadership

21 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Advertising

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Danette Breitenbach 12 Feb 2025

Danette Breitenbach with two of the fantastic F45 coaches, Brandon (left) and Dan (right)

Wellness

My F45 journey… change your life

Danette Breitenbach 6 Feb 2025

#BizTrends2025: Twyg's Jackie May - Is sustainable fashion possible?

ESG

#BizTrends2025: Twyg's Jackie May - Is sustainable fashion possible?

Danette Breitenbach 5 Feb 2025

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

Digital

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

Danette Breitenbach 4 Feb 2025

PR & Communications

#Newsmaker: Sharleen James, new Razor PR MD – Elevating creativity in communications

Danette Breitenbach 3 Feb 2025

Provoke Media's Paul Holmes says PR and CCO need to understand business if they are to shape policy and impact organisations. Holmes was speaking at the inaugural PRCA Africa conference in Cape Town (Image supplied)

PR & Communications

The need for PR to understand business to make an impact

Danette Breitenbach 30 Jan 2025

Source: © News Nine Sorry Tiktok is not available right now.

Media Freedom

Updated: TikTok is now available again in the US

Danette Breitenbach 20 Jan 2025

Cannes Lions

#Cannes2025: 3 top creatives from continent named jury presidents

Danette Breitenbach 17 Jan 2025

Source: © World Kings Meta's platforms Facebook and Instagram, will no longer implement a fact-checking policy, instead relying on community notes

Media Freedom

Meta's Zuckerberg's shift on fact-checking: A "sprint" to appease a new president?

Danette Breitenbach 16 Jan 2025

Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively to Bizcommunity on Brutal Fruit's Sheebeen campaign (Image by Bizcommunity)

Advertising

Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand

Danette Breitenbach 10 Jan 2025

Source: © Goods Fox Tomorrow, Friday, 10 January, representatives of TikTok's parent company ByteDance will plead to the US Supreme Court to halt the decision of a looming ban later this month

Social Media

Implications of the banning of TikTok in the US

Danette Breitenbach 9 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Advertising

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

Source: © Campaign Asia Tiktok’s North American general manager, Sameer Singh has announced his resignation at a critical time for the platform in the US

Social Media

TikTok’s US GM, Sameer Singh resigns at key time, raises advertising stability concerns

Danette Breitenbach 6 Jan 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Media Freedom

Trump's U-turn on the banning of TikTok

Danette Breitenbach 2 Jan 2025

#BestofBiz 2024: Lifestyle

Lifestyle

#BestofBiz 2024: Lifestyle

17 Dec 2024

#BestofBiz 2024: Marketing & Media

Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

(Images supplied. Artwork: Lesley Svenson, Bizcommunity)

PR & Communications

Razor's Kalay Maistry and NTT Data's Marian Scala named in Provoke Media’s Innovator 25 EMEA

Danette Breitenbach 12 Dec 2024

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Advertising

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Danette Breitenbach 10 Dec 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Source: ©Algoa FM ©Euzebiusz Niemec /AFP Breyten Breytenbach has passed away

Media

Poet laureate of Afrikaans, Breyten Breytenbach dies

Danette Breitenbach 25 Nov 2024

Image by Lesley Svenson, Bizcommunity. The ABC Q3 2024 figures have been released

Newspapers

ABC Q3 2024: A quiet quarter for newspapers

Danette Breitenbach 21 Nov 2024

Image by Lesley Svenson, Bizcommunity. The ABC Q3 2024 figures have been released

Magazines

ABC Q3 2024: Magazine momentum continues to build with some good performances

Danette Breitenbach 21 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Retail

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

Source: © Provoke Media Razor PR, Clockwork and Magna Carta excelled at the recent 2024 Global Sabre Awards

PR & Communications

Elite of the elite: SA's Razor PR, Clockwork and Magna Carta excel at Global Sabre Awards

Danette Breitenbach 30 Oct 2024

Marketing

Siemens' Keshin Govender's ‘glocal’ approach to build local resonance for a global brand

Danette Breitenbach 21 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © Gallo Images Lanre Adisa, Founder/Chief Creative Officer of Noah’s Ark communications based in Lagos, Nigeria.

Loeries Creative Week

#Loeries: How Noah’s Ark turned Airtel into Nigeria’s most loved brand

Danette Breitenbach 11 Oct 2024

Source: © Gallo Images The Creative Circle hosted a panel discussion on the state of SA's advertising industry

Loeries Creative Week

#Loeries: The state of advertising in SA - Ambition. Deliberate. "Let's go, let's do it"

Danette Breitenbach 11 Oct 2024

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

Loeries Creative Week

#Loeries All the winners, Agency of the Year is Joe Public

11 Oct 2024

Source: © Gallo Images The Open Chair event,Friends in High Places in partnership with Nedbank, hosted 65 young women in mentoring session on the Cape Wheel

Loeries Creative Week

#Loeries: Young women soar at the Open Chair Cape Wheel mentoring event

Danette Breitenbach 11 Oct 2024

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

Loeries Creative Week

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

Source: © Gallo Images The Student Expo is an important part of Loeries Creative Week. This year the Expo is sponsored and powered by Publicis

Loeries Creative Week

#Loeries Student Expo inaugural launch brings students and agencies together

Danette Breitenbach 10 Oct 2024

Source: © Gallo Images The Mayor of the City of Cape Town welcomes Africa and the Middle East’s best creatives and agencies to the City as well as international jury presidents from around the world to the City at the Mayor's Brunch

Loeries Creative Week

#Loeries and Cape Town: A perfect fit says Mayor Geordin Hill-Lewis

Danette Breitenbach 10 Oct 2024

Mike Sharman, chief creative officer and founder of Retroviral (Image supplied)

IMC Conference

#NedbankIMC2024: Mike Sharman - "Are you not entertained?"

Danette Breitenbach 3 Oct 2024

Mbali Bhengu, marketing lecturer to third-year students at Red & Yellow Creative School of Business (Image supplied)

IMC Conference

#NedbankIMC2024: Mbali Bhengu - How my students have made me a better marketer

Danette Breitenbach 3 Oct 2024

Matthew Bull, founder, SoloUnion and chief creative adviser for AB InBev and Kraft Heinz (Image supplied)

IMC Conference

#NedbankIMC2024: Matthew Bull – It's time for the world to laugh again

Danette Breitenbach 3 Oct 2024

Marko Stavrou, the Gen Z Guy, CEO and Genlink (Image supplied)

IMC Conference

#NedbankIMC2024: Marko Stavrou - Unveils the secrets to marketing to Gen Z

Danette Breitenbach 3 Oct 2024

Source: © Bizcommunity Musa Kalenga, group chief executive of the Brave Group

IMC Conference

#NedbankIMC2024: Musa Kalenga - AI, run for the hills or the opportunity to unlock value

Danette Breitenbach 3 Oct 2024

IMC Conference

#NedbankIMC2024: Mzamo Xala – building a better world through the lens of marketing

Danette Breitenbach 3 Oct 2024

Nicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted (Image supplied)

IMC Conference

#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-driven

Danette Breitenbach 3 Oct 2024

Founder, EDC squared, Scott Thwaites (image supplied)

IMC Conference

#NedbankIMC2024: Scott Thwaites – Time for brands that act and feel like people

Danette Breitenbach 3 Oct 2024

Steve Babaeko, CEO / chief creative officer of the Lagos-based communications agency X3M Ideas (Image supplied)

IMC Conference

#NedbankIMC2024: Steve Babaeko – Advocacy through creativity to overcome challenges

Danette Breitenbach 3 Oct 2024

Source: © LinkedIn Mike Wright, a Red & Yellow marketing student

IMC Conference

#NedbankIMC2024: Mike Wright – Making the right cut, lessons from butchery for marketing

Danette Breitenbach 3 Oct 2024